Crypto Launchpad Development from A to Z

07 Mar 2023

Crypto Launchpad Development from A to Z

Over 1.1 million new tokens were launched on the Ethereum and BNB Chain networks last year. 40,521 of them achieved significant trading volume. Of those, 9,902 may have been pump and dump schemes, based on their first-week price action and on-chain activity. It is becoming more challenging to identify cryptocurrency projects and currencies that are worth using or investing in due to the constant influx of new ones. And that’s where Crypto Launchpads come into play. Whenever users want to find a reliable project, launchpads are a good place to start. What is a crypto launchpad? How to build one? And what are the ways to monetize it? Let’s dive in!

Crypto Launchpad: A House Of Early-Stage Crypto

Crypto launchpad platforms exist to connect cryptocurrency projects and interested communities. All launchpads serve a single purpose: they help founders raise money from potential users and investors and give investors a chance to maximize their return on investment. Still, there are multiple crypto launchpad types and various embedded features. Before diving into the development of white-label launchpad solutions, here is what you need to know about the different crypto launchpads.

Fundraising Models For Crypto-Related Projects

As we’ve said, Crypto Launchpad is a platform that allows crypto-based projects to reach the market and help them raise funds. The variability of initial offers in crypto can be significant and depends on several factors, including the type of launchpad, the project's goals, and the level of investor interest. There are several popular crypto launchpad types:

IDO Launchpad - Initial Dex Offering

IDO stands for "Initial DEX Offering". It is a fundraising model for decentralized exchanges (DEXs) that allows projects to launch their tokens directly on a DEX platform without involving centralized exchanges. IDOs are typically conducted on blockchain platforms such as Ethereum and Binance Smart Chain, and involve the sale of a portion of the project's tokens to early investors in exchange for cryptocurrency, usually the platform's native token.

IDOs have gained popularity in the crypto industry as an alternative to traditional initial coin offerings (ICOs) and initial exchange offerings (IEOs), as they offer greater decentralization, transparency, and better and more immediate liquidity at every price level due to its mechanics.

IDOs are an excellent choice for new projects and startups keen to launch a token and access immediate funds.

INO Launchpad - Initial NFT Offering

It is a relatively new fundraising model that allows projects to launch their NFTs (non-fungible tokens) directly on a blockchain-based platform without involving centralized exchanges. INOs are similar to IDOs (Initial DEX Offerings) and ICOs (Initial Coin Offerings), but instead of selling tokens, they sell NFTs, which represent unique digital assets such as collectibles, artwork, and virtual real estate. INOs offer a way for creators to monetize their digital creations and for investors to invest in unique and potentially valuable NFTs. INOs are still a relatively new concept, and it remains to be seen how popular they will become in the crypto industry.

INO is a fundraising method exclusively for upcoming NFTs. The ones who create NFTs (belonging to different forms) can opt for INO so as to get funds for the development of their NFTs.

IGO Launchpad - Initial Game Offering

It is a fundraising model that allows game developers to list their projects and attract resources for further development and the launch of their game. IGOs are typically conducted on blockchain-based platforms and involve the sale of a portion of the game's assets or tokens to early investors, who can then use them within the game or trade them on secondary markets.

IGOs allow game developers to raise funds directly from their target audience, while also providing players with a way to invest in and benefit from the success of the game they enjoy playing. IGOs are a relatively new concept in the gaming industry and are still in the early stages of development.

One of the latest trends in the cryptoverse is NFT-backed gaming platforms. Investors can invest in such crypto gaming projects through different launchpads. Participants or investors will tuck in benefits like access to special in-game features or discounts.

IFO Launchpad - Initial Farming Offering

It is a fundraising model for decentralized finance (DeFi) protocols that allows users to earn tokens by staking their existing tokens in a liquidity pool. IFOs are typically conducted on platforms such as PancakeSwap and BakerySwap and involve the sale of a portion of the new protocol's tokens to early investors who provide liquidity to the pool. The investors receive a portion of the new tokens based on their contribution to the liquidity pool. IFOs have gained popularity in the DeFi industry as a way for new protocols to raise funds while also incentivizing liquidity provision and creating a more decentralized ecosystem. The type of token will differ from platform to platform. For example, in Pancakeswap, users must contribute to the liquidity pool in the form of token pairs.

Overall, the variability of initial offers in crypto underscores the importance of conducting thorough due diligence and understanding the potential risks and rewards of any new cryptocurrency investment.

Ways of Launchpad Monetization

Development of the crypto launchpad is not solely based on functionality execution. It also entails putting different monetization strategies into action. There are several ways to monetize a crypto launchpad:

Listing fees: Launchpads can charge projects a listing fee to feature them on their platform.

Advertising revenue: Launchpads can generate revenue by displaying ads on their platform. There are some common strategies to monetize your Launchpad traffic

Advertising: You can sell advertising space on your website or platform to other businesses or platforms that want to reach your audience. You can charge them for impressions, clicks or conversions.
Affiliate marketing: You can promote other products or services on your website or platform and earn a commission for every sale or sign-up that comes through your referral link.
E-commerce: You can sell your own products or services on your website or platform, and earn revenue from each sale.
Sponsored content: You can publish sponsored content on your website or platform, such as sponsored articles, videos or social media posts. You can charge a fee for this content based on the number of views or engagement it generates.
Donations: If you provide valuable content and services to your audience, you can ask for donations to support your work.

Fees and a percentage of the collected funds: Launchpads can earn a percentage of the tokens sold during the initial offering.

Subscription for participants: In the context of cryptocurrency launchpads, subscription for participants means that investors pay a monthly or yearly fee to access exclusive token sales, early access to new projects, or other premium features.

Crowdsale packs: Launchpads can earn more depending on the functions available to users

Premium services: Launchpads can offer premium services such as marketing, legal, and advisory services for a fee.

It is important to note that launching a crypto launchpad requires careful consideration of regulatory compliance and transparency, as well as creating a platform that offers value to both projects and investors.

To achieve the highest level of launchpad implementation, the Rock’n’Block team provides additional services.

Crypto Launchpad Must-Have Features:

Projects list: upcoming/ended
Crowdsale factory: standard crowd sale + white list option
User account
Sale participation
Staking of native token
Open participation

Crypto Launchpad Nice-To-Have Features:

Token factory

This feature allows projects to deploy their tokens right from the platform.

Types of tokens contracts that can be added:

Standard: ERC20 (pause, mint, burn)

Reflection: Implies redistribution of the token commission among the holders

AutoLP: Automatic distribution of token commission to Liquidity pool

AutoBurn: Automatic burn of the token commission

Token Tax: Token commission sent to the address for charity, marketing or a vault

KYC

Projects are carefully vetted before being placed on a launchpad. A third party performs KYC (Know Your Customer) on launchpads as part of its verification process for users.

Crowdsale variability

The status of the user that guarantees a particular allocation and terms of sale participation based on the staked number of tokens. Provides a fair ecosystem to ‌users by creating variant stacking modules

Types of crowdsales

Fair Auction: At fair auction, everyone will have the same token price after the fair launch ends. It doesn't matter if you buy first or late. Token price = total raised bnb / total tokens for fair launch.

Dutch Auction: The tokens are first sold on the highest rise and then the cost decreases along with the increased amount of the tokens bought. The bidding for a token begins at an initial price ceiling which is dropped by a fixed amount periodically

Subscription/Contribution based auction: In the subscription format, users can commit an amount of BNB towards a token sale, where their final allocation of the new token is determined by the ratio of their committed BNB against the total committed BNB by all participating users.

Private Sale: An early stage investment round for strategic investors with a considerable amount of investible funds.

Presale Vesting

Vesting For Contributors is a feature on Launchpad that helps projects to ensure long term price stability by locking away the tokens of presale investors for a period of time. It prevents presale investors from selling all their tokens at once at listing time, which causes too much sell pressure and crashes the price.

Multichain Compatibility

Reach bigger audiences and bigger range of listed project with support of several networks: BNB Chain, Ethereum, Polygon, Avalanche, Phantom, and other

Dashboard

Allow users track the process of the individual and portfolio investments and the status of the crowd sale rounds completion for projects

Variability of the Initial offers

You can implement ICO, IDO, IFO, INO, and IGO types of launchpad.

Crypto Launchpad Development

Our team is eager to speak with you and offer consultancy regarding the creation of a crypto launchpad. To assist you in creating your launchpad and maximizing the opportunity for revenue generation, we provide end-to-end crypto launchpad development services. Our skilled blockchain engineers and subject matter specialists shorten your time to market so you can seize the initiative.

Our crypto launchpad development services speed up your journey to the cryptocurrency market. Regardless of the launchpad you require, our cross-functional team understands your business use case and creates a logical roadmap to guide and accelerate your development process.

It’s always up to you what extended features to add and what type of launchpad to implement. The Rock'n'Block platform offers a powerful way to facilitate listing your blockchain project for better visibility on the market. The launchpad serves as a showcasing platform to raise funds for our project by outsourcing your project, and it builds trust among the investors to rely on your project as a profitable investment opportunity!

Rock’n’Block’s team is not limited to development. We can help with:

⚡️NFT and NFT marketplaces development

⚡️NFT 10K generator

⚡️Staking platforms

⚡️Vesting platforms

⚡️Farming platforms

⚡️Crowdsale development

⚡️Cross-chain solutions

⚡️White label launchpad development solutions

⚡️Tools development

⚡️Deflationary token development

⚡️GameFi development