Lina Masalova runs BD and marketing at Rock’n’Block. She’s spent the last five years in Web3, building and scaling products — from smart contract automation tools to cross-chain solutions — driving adoption for projects across EVM and non-EVM ecosystems.
She writes about how protocols actually work, the trade-offs teams face, and the strategies projects use to grow — from someone who’s been in the trenches, managing dev teams, running campaigns, and turning ideas into working products under pressure.
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