Meme Coin Development on Bitcoin | The Ordinals & Runes

May 27, 2024
Meme Coin Development on Bitcoin | The Ordinals & Runes

🐸 What is a Meme Coin?

A meme coin is a type of cryptocurrency inspired by internet memes, cultural trends, or social media phenomena. These coins often start as jokes or satirical commentary but can quickly gain substantial value and community support. As of May 27, 2024, the total market cap of meme coins has surpassed $63 billion, reflecting their growing popularity and influence.

While the most popular blockchains for meme coin development are BNB Chain, Ethereum, and Solana, recent innovations on Bitcoin, the first blockchain, have opened up new opportunities for developers. Notably, the Bitcoin meme coin DOG•GO•TO•THE•MOON has already reached the 9th position by market cap (as of May 27, 2024), showcasing the potential of meme coins within the Bitcoin ecosystem.

🌟 Business Benefits of Meme Coin Development

Meme coin development has become a fascinating and lucrative segment within the blockchain industry. Originating from internet culture and social media trends, meme coins have demonstrated significant market potential and viral appeal. For businesses, creating a meme coin can offer a variety of benefits that go beyond simple financial gain. Here’s a detailed look at why meme coin development can be advantageous for your business.

Attracting Retail Investors

One of the primary business benefits of meme coin development is the ability to attract retail investors. Traditional cryptocurrencies often come with high entry barriers, including complex technology and substantial investment requirements. Meme coins, on the other hand, are typically more accessible and appealing to a broader audience, particularly younger individuals. These retail investors are drawn to the potential for high returns and the fun, engaging nature of meme coins.

Growing Market Potential

The market for meme coins is rapidly growing, with increasing trading volumes and market capitalizations. Meme coins have captured the public’s imagination, often achieving viral status and significant financial gains. By embarking on meme coin development on Bitcoin, you position it within a dynamic and expanding market, benefiting from the high liquidity and trading activity associated with these tokens.

Enhancing Brand Recognition

One of the primary benefits of meme coin development is the opportunity to enhance brand recognition. Meme coins often capture public interest due to their humorous and relatable nature, making them highly shareable on social media platforms. By associating your brand with a popular meme coin, you can significantly increase your visibility and reach a broader audience. This increased recognition can translate into greater customer loyalty and engagement.

Creating New Revenue Streams

Meme coin development opens up new revenue streams for businesses. By issuing your own meme coin, you can capitalize on the initial coin offering (ICO) or token sale, generating immediate funds. Additionally, as the coin gains popularity and value, it can provide ongoing revenue through transaction fees, partnerships, and trading. This diversification of income sources can be particularly beneficial in times of economic uncertainty.

By leveraging the advantages of meme coin development, your business can position itself at the forefront of innovation, attract a dedicated community, and explore new revenue opportunities. Partnering with an experienced blockchain development company can ensure the successful implementation of your meme coin, allowing you to fully realize its potential benefits.

💡 What Is Bitcoin Ordinals?

Bitcoin Ordinals, launched on January 20, 2023 by a developer Casey Rodarmor, represents a significant advancement in the blockchain world, enabling unique data inscription on Bitcoin’s smallest unit, the satoshi. This innovation has paved the way for new functionalities, including the NFT development and tokenized assets on the Bitcoin network, and has fundamentally changed perceptions of Bitcoin’s capabilities.

The Ordinals Protocol Explained

The Ordinals protocol allows users to inscribe unique data directly onto individual satoshis, the smallest denomination of Bitcoin. This data can include various forms of digital content, such as non-fungible tokens (NFTs) analogs. Prior to the development of Ordinals, such functionality was largely associated with other blockchain networks like Ethereum, where NFTs and decentralized finance (DeFi) thrived due to smart contract functionalities. Instead of relying on smart contracts, Bitcoin uses the simplicity of Ordinal inscriptions.

The Birth of BRC-20 Tokens

In March 2023, a blockchain analyst known by the pseudonym Domo introduced BRC-20 tokens. These tokens leverage the capabilities of the Bitcoin Ordinals protocol to enable the creation of fungible, tokenized assets on the Bitcoin network. This token standard is similar to the ERC-20 token standard on Ethereum and EVM blockchain networks. The introduction of BRC-20 tokens marked a groundbreaking shift, as it showcased the potential for DeFi development on Bitcoin — a concept that was previously deemed impossible.

Unparalleled Convenience, Immutability, and Security

BRC-20 tokens harness the strengths of Bitcoin’s network, capitalizing on its unparalleled convenience, immutability, and security. The Ordinals protocol ensures that all data inscriptions are immutable and securely recorded on the blockchain, providing a reliable foundation for token development and management of crypto assets. This security and trustworthiness are key factors that differentiate Bitcoin-based tokens from those on other networks.

The Impact on Bitcoin and DeFi

The advent of Ordinals and BRC-20 tokens has led to significant developments in the Bitcoin ecosystem, unlocking what is now referred to as BTCFi — DeFi development using Bitcoin as its primary asset. This innovation has expanded Bitcoin's role beyond simple transactional use, introducing complex financial instruments and decentralized applications (dApps) to its network. The total market cap of BRC-20 tokens alone has surpassed $2.6 billion on 27 May, 2024.

The success of Ordinals and BRC-20 token development demonstrates the evolving capabilities of Bitcoin, showcasing its potential to support complex financial ecosystems and digital assets.

💡 What Is Bitcoin Runes?

Bitcoin Runes is an innovative protocol, building upon the foundational work of Bitcoin Ordinals and the BRC-20 protocol. This new development aims to bring more efficiency and functionality to the token development and crypto trading on the Bitcoin network.

What Sets Bitcoin Runes Apart?

The Bitcoin Runes protocol was launched alongside the Bitcoin halving on the 20th of April 2024, aiming to challenge BRC-20's dominance and introduce more efficient options for tokenization on Bitcoin.

Bitcoin Runes is Rodarmor's response to the BRC-20 protocol. It's designed to address some of its limitations and make it more efficient. Rodarmor has highlighted the potential of Bitcoin Runes, describing it as a more efficient way of token creation on top of Bitcoin. One of the key innovations of Bitcoin Runes is its use of an unspent transaction output (UTXO) model. While other token standards often rely on off-chain data, the UTXO model used by Bitcoin Runes ensures that all data remains entirely on-chain. This means that Bitcoin Runes does not depend on the Ordinals protocol, making it a standalone solution for token development and management on the Bitcoin network.

Built for Meme Coin Development and ‘Degens’

Runes generated a lot of interest on social media before its launch. The creator, Casey Rodamor, wanted to make it a protocol that would be perfect for trading meme coins and ‘degen’ traders, he wrote on X. Some industry enthusiasts believe that the protocol will mirror the success of the meme coin ecosystem on blockchains like Solana and Base.

Bitcoin Runes is positioned to be a significant player in the tokenization landscape due to its efficient on-chain implementation. This makes it a promising tool for developers and businesses looking to create a meme coin on the Bitcoin network. Its standalone nature and reliance on the robust UTXO model provide a secure and scalable environment for token development and issuance.

The Impact on Bitcoin

Bitcoin Runes represents a significant advancement in the world of blockchain development, building on the innovations of Bitcoin Ordinals and BRC-20. By offering a more efficient and entirely on-chain solution for token development, it opens new possibilities for crypto asset creation on the Bitcoin network. Whether for meme coin development or other types of crypto tokens, Bitcoin Runes provides a robust and efficient platform that can drive further innovation and adoption in the blockchain space.

🤔 Why Create Meme Coin on Bitcoin?

Despite the fact that some meme coins are currently offered as an Ordinals tokens, they intend to shift to the Runes protocol, as it stands as a more efficient standard perfect for meme coin development. So here are the top reasons why you should consider your meme coin development on Bitcoin Runes.

Trust and Familiarity

Bitcoin is the pioneering blockchain, renowned for its robustness, security, and decentralization. Being the first blockchain, Bitcoin is one of the most familiar and trusted network within the cryptocurrency community. This familiarity can help garner trust and credibility for your meme coin, making it easier to attract and retain users.

Broad Audience Reach

As the most widely recognized and adopted cryptocurrency, Bitcoin has a substantial user base that you can tap into when launching your meme token. This large potential market means your meme coin has a higher chance of reaching and engaging a broad audience, enhancing its adoption and success.

Streamlined Token Development

The Runes protocol simplifies the process of issuing native fungible tokens on the Bitcoin network, offering a user-friendly approach to tokenization. Unlike more complex protocols, Runes allows developers to quickly and easily create new tokens. This streamlined process lowers the barrier to entry, making it accessible for a wider range of users and encouraging the creation of diverse and innovative meme coins.

On-Chain Efficiency

Bitcoin Runes adopts an unspent transaction output (UTXO)-based model, which minimizes the on-chain footprint. This enhances scalability and reduces congestion within the Bitcoin network, ensuring smoother operations. The protocol is designed for efficiency: aside from the initial two-inscription process required to create a Rune, all subsequent transactions are handled with a single transaction. As a result, transactions are very small and transfers are highly efficient, making Runes an optimal choice for meme coin development and trading.

Flexibility in Minting

The Runes protocol offers flexibility in token issuance and distribution through its open minting capabilities. Developers can define specific parameters for token development, which allow tailored and controlled minting processes. This flexibility is particularly beneficial for meme coin projects, where creative and unique tokenomics can play a crucial role in their success and appeal.

🔝 Top Meme Coins on Bitcoin by Market Capitalization

Before looking at examples of tokens on The Ordinals and Runes protocols, an interesting fact: meme coin development on the Runes protocol have mandatory conditions for the name. Currently, Runes token tickers must be between 13 and 26 characters. After every 17,500 blocks, the minimum requirement will be reduced by one character.


DOG•GO•TO•THE•MOON (DOG) is a decentralized, community-led meme coin on the Bitcoin blockchain. Launched on April 24th, 2024, DOG was distributed via a volunteer-organized airdrop to the Bitcoin Ordinals community with no team allocation or presale. DOG’s mission is to "go to the moon" and onboard millions of people to Bitcoin. Using the Runes Protocol, DOG can be traded on Bitcoin L1, Bitcoin L2s, and centralized exchanges (CEXs). As of May 27, 2024, DOG boasts a total market cap of $402.24 million with a total supply of 100 billion DOG.


MEME•ECONOMICS is a meme coin created on top of Bitcoin using the Runes Protocol. It represents a unique foray into meme coin economics within the Bitcoin ecosystem. As of May 27, 2024, MEME•ECONOMICS has a total market cap of $2.74 million and a total supply of 21 million MEMERUNE.

3. RATS (Ordinals)

RATS (RATS) is an animal-inspired meme token on the Bitcoin blockchain, following the BRC-20 token standard. Named after one of the planet's most prolific mammals, RATS has garnered significant attention in the meme coin space. As of May 27, 2024, RATS has a total market cap of $141.87 million with a total supply of 1 trillion RATS.

4. PUPS (Ordinals)

PUPS is a collection of cute pixelated puppies permanently inscribed on the Bitcoin blockchain using the Ordinals protocol. This adorable project has captured the hearts of many in the crypto community. As of May 27, 2024, PUPS has a total market cap of $99.2 million and a total supply of 7,770,000 PUPS.

⚙️ Bitcoin Meme Coin Development Process with Rock'n'Block

Meme coin development on the Bitcoin involves a comprehensive process that ensures the creation of a secure, efficient, and engaging digital asset. At Rock'n'Block, we specialize in guiding businesses through each step of this journey, from initial consultation to ongoing maintenance and support. Here’s a detailed look at our Bitcoin meme coin development process.

Step 1. Initial Consultation

The first step in your meme coin development on Bitcoin is an initial consultation. During this phase, we meet with you to understand your vision, goals, and specific requirements for the project. We discuss the target audience, potential use cases, and the unique aspects of your meme coin. This consultation helps us tailor our approach to meet your needs and ensures that we are aligned with your business objectives.

Step 2. Design Phase

Following the initial consultation, we move into the design phase. This stage involves creating the visual and functional blueprint for your meme coin. Our design team works closely with you to develop branding elements, such as logos, icons, and other graphics that capture the essence of your meme coin. We also design the user interface (UI) and user experience (UX) for the platforms where your meme coin will be used, ensuring an intuitive and engaging experience for users.

Step 3. Token Development Phase

Once the design is finalized, we proceed to the token development phase. Using the Bitcoin Runes or The Ordinals protocol, our developers create smart contracts and underlying code for your meme coin. This also involves implementing unique features and functionalities. The use of the UTXO model in Bitcoin Runes ensures that the token development process is efficient and secure, providing a solid foundation for your meme coin.

Step 4. Testing and Quality Assurance

After the development phase, we conduct rigorous testing and quality assurance (QA) to ensure that your meme coin operates flawlessly. Our QA team performs a series of tests to check for any bugs, vulnerabilities, or performance issues. This includes functional testing, security audits, and stress testing to ensure that your meme coin can handle high volumes of transactions without any issues. Feedback from this phase is used to make necessary adjustments and improvements.

Step 5. Deployment and Launch

Once testing and QA are complete, we move to the deployment and launch phase. We deploy the smart contracts and associated components to the Bitcoin network, ensuring that everything is correctly configured and operational. The launch is a critical moment, and our team is on hand to provide support and address any issues that may arise.

Step 6. Ongoing Maintenance and Support

The journey doesn’t end with the launch. At Rock'n'Block, we offer ongoing maintenance and support to ensure the continued success of your meme coin. This includes monitoring the performance of your token, implementing updates and improvements, and providing technical support to address any issues that may arise. Our goal is to ensure that your meme coin remains secure, efficient, and relevant in the fast-evolving blockchain landscape.

The Bitcoin meme coin development process with Rock'n'Block is designed to provide a comprehensive, secure, and efficient pathway to launching your own crypto asset. By partnering with us, you can leverage our extensive experience and technical know-how to create a successful meme coin that captures the imagination and engagement of your target audience.

🚀 Why Choose Us for Your Bitcoin Runes Meme Coin Development Project? 🚀

Choosing us for your meme coin development on Bitcoin means partnering with a team that has a proven track record of excellence and innovation in blockchain technology.

Proven Track Record

  • 300+ Expert Blockchain Solutions Delivered: We have successfully completed over 300 blockchain projects, demonstrating our ability to deliver high-quality solutions tailored to our clients' needs.

Extensive Experience

  • 15+ Years of Custom Blockchain Development: With more than 15 years in the blockchain industry, our extensive experience allows us to navigate complex challenges and deliver robust and scalable solutions.

Cutting-Edge Services

  • 50+ Innovative Web3 Technology Services: We offer a diverse range of over 50 cutting-edge Web3 services, ensuring that your project leverages the latest advancements in blockchain technology.

Expert Team

  • 150+ Blockchain Experts: Our team comprises over 150 highly skilled blockchain professionals who bring specialized knowledge and expertise in token development, ensuring your project is built to the highest standards.

Specialization in Token Development

  • Expertise in Token Development: Our deep expertise in token development ensures that your Bitcoin meme coin is designed, developed, and deployed with precision, maximizing its potential for success.

The world of meme coins on the Bitcoin network is dynamic and full of potential. With innovative protocols like The Ordinals and Runes opening up new possibilities for tokenization, now is a great time to explore creating your own meme coin.

Rock'n'Block is here to help you bring your vision to life. Our experienced team of blockchain experts is ready to guide you through every step of the meme coin development process, from concept to deployment. Contact us today to start your journey towards creating the next big meme coin sensation!

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